LSM Newswire

Tuesday, May 20, 2008

La SCENA / La Scena Musicale goes National for the Summer

(Version franł▀aise)

In June La SCENA goes national for the first time with a doubling of the normal print run distributed in English Canada; the Summer 2008 issue features a cover story on the Governor General of Canada, Michał┤lle Jean. In a special interview, Her Excellency and her husband Jean-Daniel Lafond discuss their love of the arts and the meaning of art in their lives. This issue will also feature articles on printmaking and the art of framing. Our special feature "Destination Qułębec" explores the Quebec City region's cultural offerings, including our favourite picks of its 400th anniversary celebrations. We also profile arts agent and producer Michel Buruiana in honour of his 25 years on the arts scene.

Printed in combination with its arts quarterly cousin La SCENA, the June issue of La Scena Musicale features a cover interview with Canadian baritone Jean-Franł▀ois Lapointe. Inside, we also interview Analekta's founder and president Mario Labbłę on the occasion of his label's 20th anniversary. Of course, we continue our coverage of the changes at CBC Radio 2 and the future of classical radio in Canada. And it wouldn't be a June issue without our annual Summer Festival Guide! The Guide will offer comprehensive listings for classical music festivals, plus a look at Arts festivals across Canada.

Our other regular La Scena Musicale features include the Jazz and World music sections, CD and DVD reviews, and of course, the June regional music calendar.

June will also feature a guide to subscriptions for the 2008-09 season. Keep an eye out for our summer classical festival guide in June. For more information on these guides, please consult:


La SCENA: Summer 2008 National Edition
La Scena Musicale: June 2008
National Edition

  • Guides to classical music and arts festivals
  • Subscription Guide

50,000 copies (100,000 readers)

Quebec Edition (25,000 copies)

  • Qułębec City: 2 500
  • Montreal: 18,500
  • Newsstands: 2,000
  • Mailing: 2,000

English Canada Edition (25,000 copies)

  • Vancouver: 4,500
  • Victoria: 2,500
  • Calgary: 2,500
  • Edmonton: 2,500
  • Ottawa: 3,000
  • Toronto: 10,000

Distribution date: June 2, 2008
Advertising Deadline: May 23

Materials: May 26

La Scena Musicale: July/August 2008

50,000 readers

Quebec circulation: 25,000 copies

  • Montreal: 20,500
  • Qułębec City: 500
  • Newsstands: 2,000
  • Mailing: 2,000

Distribution date: July 1
Advertising deadline: June 16

Materials deadline: June 18


Talking about music and arts festivals. La Scena Musicale, La SCENA and The Music Scene are the place to find International and Canadian music and arts festivals in 2008 (in print and online). The following three issues will cover all the 2008 festivals:

  • International Music and Arts Festivals: Spring 2008 issue of The Music Scene and the Spring 2008 issue of La SCENA (including the April issue of La Scena Musicale).
  • Canadian Jazz, World and Folk Festivals: May 2008 issue of La Scena Musicale. This is a national issue (double distribution to 50,000 copies) and the ad rates are 1.5 times the regular rates.
  • Canadian Classical Music and Arts Festivals: Summer 2008 issue of La SCENA (including the June issue of La Scena Musicale). This is a national issue (double distribution to 50,000 copies) and the ad rates are 1.5 times the regular rates.

To register your festival, visit the info page .

New LSM Online Features: Blog and Newswire (over 400 posts in 4 months)

We are proud to unveil the LSM Blog (, which is the ideal place to check out commentary and news on music and the arts in Canada and around the world. Our writers will be posting regularly to keep you up to date on the latest developments throughout the musical world.

We would also like to tell you about our new free service called LSM Newswire. E-mail your press release to The text must be in the body of the e-mail. We will post it in our newswire page We will also put a direct link to your press release in the "LSM Newswire" section at the bottom of our home page

. Please note that this service will not work with if the info is in a file attachment (PDF, Word, etc.). The text must be in the body of the e-mail.


  • Get your press release seen by a larger audience
  • Searchable by Google: is indexed by Google daily
  • It's FREE

Why advertise in La SCENA/La Scena Musicale? Reach Canada's most cultured consumers

Want to reach the affluent, sophisticated, urban 35+ demographic, or professional and student musicians/artists?

Highly educated and with sophisticated tastes in culture and lifestyle: La Scene Musicale invites you into the lives of 100,000 Canadians. Our readers are passionate about music, dance, theatre, film, visual arts, as well as food, fashion and their homes.

Our award-winning magazines La Scena Musicale, La SCENA and The Music Scene contain thought-provoking articles and reviews. Furthermore, La Scena Musicale and La SCENA are the only bilingual Montreal publications dedicated to covering concert music (classical music, jazz and world music), and arts and culture (music, dance, theatre, film and visual arts). In addition, the inclusion of Canada's most in-depth cultural calendar ensures repeat viewings, over 225,000 per month. Our new direct distribution to affluent households ($100K+) means our magazines truly deliver, meaning they are read and read often.

For more info on rates and production, please visit, or contact our sales department directly at 514-948-0509 or

Donations Requested

La Scena Musicale is looking for the donation of two used PCs (3 to 5 years old) for our office staff. We would be gratefully issue a tax receipt for the donation. Cash donations are also appreciated.
Please contact 514-948-2520 or

Charitable tax no. 14199 6579 RR0001


Next LSM Benefit Event

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