LSM Newswire

Monday, May 12, 2008

HDtracks, iTrax & Gimell Partner with IODA to Make High Definition Recordings Available to Audiophiles Worldwide

San Francisco, Calif., May 13, 2008 IODA, the global leader in digital distribution, marketing, and technology solutions for the independent music industry, today announced partnerships with HDtracks. iTrax and Gimell, three digital retailers that continue to set the standard for the digital high definition marketplace. Under the terms of the partnership, IODA will make its rich catalog of high definition recordings available on HDtracks, iTrax and Gimell retail sites, providing its labels access to the important audiophile market.

"HDtracks offers an alternative to those music enthusiasts who will not compromise and accept recorded music that is compressed, flat, lifeless, and represents a mere fraction of the original performance," said David Chesky, co-founder of HDtracks.

HDtracks is a high-quality music download service offering a diverse catalog of independent music from around the world. In an age when there is a computer in every home, HDtracks makes world-class music, unrivaled sound, and files that play in any environment. In addition to a thriving download business, HDtracks has lossless audio files of works from Ringo Starr, Joan Baez and Jerry Garcia.

"IODA and iTrax.com offers independent labels and distributors that have produced real High Definition tracks the ability to offer them through the web...in the quality that they were captured and in stereo or surround," said Mark Waldrep Ph.D., founder of iTrax and AIX Records. "Our partnership enables IODA's impressive roster of labels to connect with their audiophile fans around the world."

iTrax was the first and is the world's only online retailer of exclusively high definition, surround music offering discriminating music consumers the opportunity to acquire new music tracks that were actually recorded, mixed and mastered using high definition digital production equipment. iTrax offers new HD recordings of works by Willie Nelson, Paul Williams, Albert Lee, John Gorka and Ernest Ranglin.

Gimell Records was set up in 1981 to make and sell recordings by The Tallis Scholars. In 1987 it became the first independent label to win the prestigious Gramophone Record of the Year Award. Gimell has recently developed a successful Studio Master Download platform for its award-winning catalogue and is the first commercial store to offer 5.1 Surround Sound Downloads in the FLAC format. Gimell now plans to offer High Definition recordings from a select group of guest artists and labels.

"Previously, high definition recordings were only available on disc, and audiophiles had no way to truly enjoy the growing digital music scene," said Kevin Arnold, founder and CEO of IODA. "Now, companies like Harmonia Mundi and NAXOS are bringing a catalog of high definition recordings including classical, jazz, world and folk music, to the digital marketplace. We are delighted to partner with high end online retailers like HDtracks, iTrax and Gimell to connect this music with the fans that are eager to buy it."

About IODA

IODA, the Independent Online Distribution Alliance, is the industry- leading digital distribution company for the global independent music community. IODA provides comprehensive services to record labels, physical distributors, and artists, including license negotiations; media encoding and metadata management; and royalty payment administration and reporting. The company also offers promotional support through a dedicated marketing division and through the IODA Promonet (http://www.iodapromonet.com/), a promotional distribution network that provides qualified podcasts, blogs, and other promotional sites with access to pre-cleared, legal music and other promotional assets from IODA's labels. Founded in 2003, IODA represents a rapidly expanding roster of over a million tracks from thousands of independent labels around the globe. IODA was named one of FORTUNE magazine's 25 Breakout Companies for 2005. The company's website is

http://www.iodalliance.com/.

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