LSM Newswire

Saturday, March 14, 2009

March 2009 - Next The Music Scene, La Scena Musicale and La SCENA

[Version franł▀aise]

Itĺ─˘s a busy March as we work on three magazines: The Music Scene Ontario Spring 2009 issue, La Scena Musicale April 2009 issue and La SCENAĺ─˘s Spring 2009 issue featuring on the cover an exclusive interview with Robert Lepage.

The Music Scene Ontarioĺ─˘s Spring issue comes out March 24 and features our annual Guide to Summer Music and Arts Camps, as well as our Guide to International Arts Festivals, both essential tools to organize the summer. On the cover, The St. Lawrence String Quartet celebrates their 20th anniversary and looks back at their incredible career. Joseph So looks into the history behind Monteverdiĺ─˘s Lĺ─˘incoronazione di Poppea and its period production by Opera Atelier, and Jeanne Lamon talks about Tafelmusikĺ─˘s approach to Haydn with their upcoming performance of his Creation. Also featured is Quartetto Gelatoĺ─˘s reentrance into the touring scene with their two newest members, and a look into the dynamic Calgary Opera. In addition, our International Festival picks, Southern Ontario Vocal and Instrumental Previews and CD Reviews. The Music Scene Ontario will be distributed in Toronto and Ottawa and music schools across Canada. The deadline for advertising is March 17.

On the cover of La SCENA is Canadian director Robert Lepage who discusses his new theatre production The Blue Dragon and his operatic staging. Reviews of Blue Dragon and Lepageĺ─˘s staging of Berliozĺ─˘s Damnation of Faust will also accompany the feature. La Scena Musicaleĺ─˘s April issue (inserted in La SCENA) will feature young Canadian violinist Caroline Chehadłę and the April Discovery CD is an unpublished Schubert recital of Canadian soprano Colette Boky who recently published her autobiography. The combined issue will also contain our 2nd annual guide to International arts and classical music festivals. The deadline for advertising is March 23rd.

Reach over 50,000 readers with 25,000 copies distributed in Montreal and the province of Quebec. La Scena Musicale/La SCENA contains award-winning editorial features, an extensive calendar of events (province of Quebec including radio and TV listings) and product reviews; readers consult each issue 4.5 times a month, generating 225,000 viewings per month. The Music Scene also features excellent editorial and 50,000 readers, only without a detailed calendar.

For more info on rates and production please visit for our 2008-2009 schedule or contact our sales department directly at 514-948-0509 or

To subscribe, please visit

Yours sincerely,

Wah Keung Chan
Founding Publisher and Editor
La Scena Musicale
The Music Scene


Upcoming Issues:

The Music Scene Ontario: Spring 2009 Issue

  • On the cover: St. Lawrence String Quartet at 20
  • Opera Atelier's Lĺ─˘incoronazione di Poppea
  • Tafelmusik on Haydn's Creation
  • Calgary Opera
  • Guide: International Music and Arts Festivals

Circulation: 25,000 copies in Ontario (Toronto, Ottawa) and schools across Canada

  • Toronto: 16,000
  • Ottawa: 4,000
  • Schools across Canada: 3000
  • Mailing: 2,000

Appearance: March 24
Ad Deadline:
March 17
Artwork deadline:
March 18


Spring 2009 La SCENA / April 2009 La Scena Musicale

  • On the cover: Robert Lepage
  • Guide: International Music and Arts Festivals
  • 3-month calendar and Event picks, send listings to
  • plus more features in development
  • Theme: Careers

  • On the cover of LSM: Canadian violinist Caroline Chehadłę
  • Discovery CD Feature: Canadian soprano Colette Boky
  • Other features in development
  • Plus our regular features: regional calednar, jazz and world music sections.


  • International Classical Music and Arts Festivals (International Jazz festivals will appear in the May National Jazz issue)

Distribution (25,000 copies; 90% distribution by the first 7 to 10 days):

  • 2000 copies: mailed to paying and non-paying subscribers (including the music and arts industry)
  • 15000 copies: controlled circulation at cultural venues, record stores, schools, etc. in Montreal
  • 4000 copies: Music and Arts Schools targeting students and educators in Montreal and the province of Quebec.
  • 2000 copies: Quebec City
  • 2000 copies: newsstands in Quebec


  • Distribution: April 1, 2009
  • Display ad reservations: March 23 (info :
  • Materials: March 24


Petition: Restore Canada Council Funding to Controlled-Circulation Magazines

The Canada Council for the Arts (CCA) has recently dropped support for controlled-circulation print magazines in its 2010 application process, rendering La Scena Musicale (LSM), The Music Scene Ontario and La SCENA ineligible to compete for CCA grants.

In 2007-08, the Canada Council funded 106 arts & literary magazines for a total of $2,661,900. We feel that all arts and literary magazines should be treated equally and fairly, and this means the ability to submit an application that is reviewed by a peer jury. Consequently, La Scena Musicale has launched a campaign to reverse the Canada Council policy change.

Please show your support for all controlled-circulation arts magazines (including our family of magazine) by signing up and circulate this appeal.

See our blog article for details:

Online petition:

and a Facebook group Restore Canada Council Funding to Controlled-Circulation Magazines



Talking about music and arts festivals. La Scena Musicale, La SCENA and The Music Scene are the place to find International and Canadian music and arts festivals in 2009 (in print and online). The following three issues will cover all the 2009 festivals:

  • International Classical Music and Arts Festivals: Spring 2009 issue of The Music Scene and the Spring 2009 issue of La SCENA (including the April issue of La Scena Musicale).
  • Canadian Jazz, World and Folk Festivals plus International Jazz festivals: May 2009 issue of La Scena Musicale. This is a national issue (double distribution to 50,000 copies) and the ad rates are 1.5 times the regular rates.
  • Canadian Classical Music and Arts Festivals: Summer 2009 issue of La SCENA (including the June issue of La Scena Musicale). This is a national issue (double distribution to 50,000 copies) and the ad rates are 1.5 times the regular rates.

Visit for more info (to come).


Guides / Directories 2008-2009

La Scena Musicale has proven to be a leader in providing music and arts information. Visit for our list of guides for 2008-2009


New LSM Online Feature:

NEW: RSS Feeds for our news, blogs and Lebrecht Weekly:



Advertise with us and reach Canadaĺ─˘s most cultured consumers:

Want to reach the affluent, sophisticated, urban 35+ demographic or professional and student musicans and artists?

La Scena Musicale invites you into the lives of 100,000 highly educated Canadians with sophisticated taste in culture and lifestyle. Our readers are passionate about music, dance, theatre, film and visual arts, as well as food, fashion and their homes.

Our award-winning magazines La Scena Musicale, La SCENA and The Music Scene contain thought-provoking articles and reviews. La Scena Musicale and La SCENA are the only bilingual Montreal publications dedicated to covering classical music, jazz, world music, dance, theatre, film and visual arts. In addition, we publish Canadaĺ─˘s most in-depth cultural calendar, which ensures repeat viewings: over 225,000 per month. Our new direct distribution to affluent households ($100K+) means our magazines truly deliver. We are read, and read often.

Readership Profile

  • 50,000 readers per issue
  • 225,000 readings per month, 675,000 readings for three-month issues
  • Affluent, educated, 35+, music and arts lovers including the desired Baby Boomers.
  • Music and arts professionals and students

For more info on rates and production please visit or contact our sales department directly at 514-948-0509 or


PRINTING: Make Your Budget Work Smarter for You!

Let LSM help you secure more competitive prices for your printing needs (posters, flyers, pamphlets, programs, etcĺ─Â).

SAVE on your printing needs and GAIN better advertising exposure!

With over 15 years of experience sourcing marketing materials from printers across Canada, LSM can help you access the best available printing prices. Invest the money you save on better advertising ĺ─˛real estateĺ─˘ (larger ads and/or better ad positioning) in LSM through its varied media product offering.


Donations Requested:

La Scena Musicale/The Music Scene is a registered charity promoting music and the arts through three magazines and a website. We connect musicians/artists, the arts community and music/art lovers together through education and information. Help us continue our work with a donation (cash or goods) or by volunteering.

Please contact 514-948-2520 or

Donate at

Charitable tax no. 14199 6579 RR0001



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