LSM Newswire

Sunday, July 20, 2008

La SCENA announces Launch of 2nd season

[Version franais]

Montreal most exciting new magazine begins its 2nd year with a bang. With its new, perfectly bound format, and the ability to get the exclusive interviews (Gradimir Pankov, Denys Arcand, Simon Brault, Michalle Jean and Jean-Daniel Lafond), in its first year La SCENA has already proven itself to be a relevant and active defender of the arts. This September, for our Fall Arts Preview, our featured exclusive interviewee is the world-renowned tenor Plcido Domingo, who has in recent years added conductor and arts administrator to his hectic schedule. Examine the worlds first Andy Warhol exhibit highlighting the fundamental role of music in his work, from his portraits of Elvis to his cover illustration for Tchaikovskys Swan Lake. Were also celebrating the 75th anniversary of the Montreal Childrens Theatre and the 10th International Marionette Festival. The La SCENA Fall Arts Preview issue is scheduled to be 100+ pages, the largest such issue in Montreal.

Included in La SCENA is the September issue of La Scena Musicale, which will feature a special dossier on the organ: including coverage of The Canadian International Organ Competition (coming to Montreal October 8-19), the art of organ building, the classical organ repertoire and an article on Olivier Messiaen. Our Puccini series continues with an analysis by Ren Champigny of the composer's opera "La Fanciulla del West". As well, we guide you through buying and tuning a piano and look at the ever-changing evolution of music teaching, from Orff to Suzuki.

We are accepting ad bookings for our September issue of La SCENA / La Scena Musicale

This issue is ideal for back to school instrument and art supply sales, music and arts season subscription drives, choral auditions (see our choral guide), music and art courses and much more. Please note that our deadlines are one week earlier this year (see below for more info).

Our 2008-2009 publishing schedule is now available: 4 issues of La SCENA and 6 issues of stand-alone La Scena Musicale (2 of these are national issues) plus 2 issue of The Music Scene Ontario. For more info on rates and production please visit

Yours sincerely,

Wah Keung Chan
Founding Publisher and Editor
La Scena Musicale
The Music Scene
for our 2008-2009 schedule or contact our sales department directly at 514-948-0509 or (Special Fall Arts and Music Preview) until August 15, which will be coming out in time for back to school: August 26, 2008. We will also continue our direct targeted distribution to the affluent neighbourhoods of Montreal (10,000 copies), thereby ensuring our magazine gets in the hands of readers by September 1st.

Next Issues:

Fall 2008 :: La SCENA / September 2008:: La Scena Musicale

Content La SCENA
  • La Rentre culturelle / Fall Arts Preview
  • On the Cover: Placido Domingo
  • Ģ Warhol Live: The role of music in Andy Warhols life
  • Ģ Your Fall Arts Previews
  • Ģ The Art of Spain
  • Ģ The Art of Framing
  • Ģ ManiganSes: The 10th Festival international des arts de la marionette
  • Ģ The 75th Anniversary of the Montreal Childrens Theatre

Content La Scena Musicale
  • On the Cover: A Special Organ Issue
  • Ģ La Rentre: Fall Previews
  • Ģ Our brand new series on Oliver Messiaen: French composer and organist
  • Ģ Next in our Puccini series: an analysis of Puccinis opera La Fanciulla del West
  • Ģ Your Guide to Buing a Piano: Used vs New
  • Ģ Piano Tuning
La SCENA and La Scena Musicale Quebec circulation: 25,000 copies
  • Ģ Montral: 19,000
  • Ģ Qubec City: 2000
  • Ģ Newsstands: 2,000
  • Ģ Mailing, 2,000
Deadlines for La SCENA and La Scena Musicale:


The Music Scene Ontario: Winter Issue
Themes: Canadian and International Higher Education Guide
Circulation: 25,000
Appearance: November 7
Ad Deadline: October 29
Artwork deadline: October 31


Guides / Directories 2008-2009

La Scena Musicale has proven to be a leader in providing music and arts information. Visit for our list of guides for 2008-2009

New LSM Online Features:

We are proud to unveil the LSM Blog (, the ideal place to check out commentary and news on music and arts in Canada and around the world. Our writers will be posting regularly to keep you up to date on the latest developments.

NEW Jazz Blog: Visit

Wed also like to tell you about our new free service: LSM Newswire. E-mail your press release to and we will post it in our newswire page We will also put a direct link to your press release in the LSM Newswire section at the bottom of our home page.

Please note that you must email your press release in the body of the email. No attachments please.


Ģ Your press release gets a larger audience
Ģ Our Newswire is searchable by Google: is indexed by Google daily

Advertise with us and reach Canadas most cultured consumers:

Want to reach the affluent, sophisticated, urban 35+ demographic or professional and student musicans and artists?

La Scena Musicale invites you into the lives of 100,000 highly educated Canadians with sophisticated taste in culture and lifestyle. Our readers are passionate about music, dance, theatre, film and visual arts, as well as food, fashion and their homes.

Our award-winning magazines La Scena Musicale, La SCENA and The Music Scene contain thought-provoking articles and reviews. La Scena Musicale and La SCENA are the only bilingual Montreal publications dedicated to covering classical music, jazz, world music, dance, theatre, film and visual arts. In addition, we publish Canadas most in-depth cultural calendar, which ensures repeat viewings: over 225,000 per month. Our new direct distribution to affluent households ($100K+) means our magazines truly deliver. We are read, and read often.

For more info on rates and production please visit or contact our sales department directly at 514-948-0509 or

PRINTING: Make Your Budget Work Smarter for You!

Let LSM help you secure more competitive prices for your printing needs (posters, flyers, pamphlets, programs, etcĶ).

With over 15 years of experience sourcing marketing materials from printers across Canada, LSM can help you access the best available printing prices. Invest the money you save on better advertising real estate (larger ads and/or better ad positioning) in LSM through its varied media product offering.

SAVE on your printing needs and GAIN better advertising exposure!

Opera Weekend in Toronto

Join LSM in Toronto for two outstanding operas! Thanks to the Canadian Opera Company, were inviting 40 people to see Mozarts Don Giovanni and Prokofievs War and Peace on October 25 and 26. Contact for ticket prices and other information.

Win a Pair of Season Tickets to LOpra Montrals 2008-2009 Season!

Just email a list of friends or family who might be interested in La Scena Musicale to or via mail to La Scena Musicale 5409 rue Waverly, Montral, QC, H2T 2X8. Be sure to include their phone number or address! For each name submitted your name will be entered into our Grand Prize draw, taking place September 7, for 2 season tickets to LOpra de Montrals 2008-2009 season, courtesy of the Opra de Montral.

Remember, the more people you refer, the more chances you have of winning!

Donations Requested:

La Scena Musicale/The Music Scene is a registered charity promoting music and the arts through three magazines and a website. We connect musicians/artists, the arts community and music/art lovers together through education and information. Help us continue our work with a donation (cash or goods) or by volunteering.

Please contact 514-948-2520 or
Donate at

Charitable tax no. 14199 6579 RR0001



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