LSM Newswire

Friday, June 19, 2009

La Scena Musicale's July-August Issue - Call for advertising

[Version franˆßaise]
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Summer has finally arrived and La Scena Musicale continues to provide you with what’Äôs hot on the music scene. Appearing July 2, our July-August issue looks at virtuoso violinist Jonathan Crow, including his involvement with the formation of the New Orford String Quartet. Crow is also our featured July Discovery CD artist presented by LSM with XXI Records (available only to paying subscribers). As we celebrate competitions, you’Äôll get in-depth profiles on winners of the Montreal International Music Competition, the Prix d’ÄôEurope, and other competitions as well as a look at the coming Canadian Music Competition in an interview with conductor Jean-Franˆßois Rivest. In addition, Maestro Kent Nagano discusses his Brahms-filled summer. We also look at the Canadian premiere of the Messa per Rossini at Lanaudiˆ®re; this grandiose work is a collection of requiems written in collaboration between 13 of Rossini’Äôs most prominent contemporary Italian composers. All of this and more, including calendars, reviews and summer reading.

The July-August issue of La Scena Musicale is distributed on July 2 and the deadline for advertising is June 26, 2009.

Looking towards the fall, we are pleased to announce the first-ever annual La SCENA Arts Directory, which will hit stands August 12, 2009. The directory will be the first of its kind in Quebec and promises to be a premier source for professional artists, students, and arts-lovers in the province. Through the directory, readers will have access to comprehensive listings of schools, conservatories, teachers, programs, competitions, websites, performance spaces, amateur and professional choirs and ensembles, supply stores, high end audio, agents and much more in the fields of music, dance, theatre, film, and visual arts. There will be regional listings as well as a national section, plus a fee based international section. The appearance of the bilingual directory is timed for back to school, and will be the essential guide for arts and music learning and participation.

The fall arts and music scene will be extensively covered in the Fall Edition of La SCENA, which will appear on September 3, 2009. We are thrilled to grace its cover with Canadian auteur Robert Lepage, the internationally-acclaimed playwright, filmmaker, and multimedia artist. Included in the Fall issue will be the September issue of La Scena Musicale, featuring tenor Marc Hervieux. This issue is shaping to be a special issue on Opera.

LSM is already planning two fall opera weekends: Opera Weekend in Toronto features the Canadian Opera Company’Äôs productions of Stravinsky’Äôs The Nightingale and Other Short Fables and Puccini’Äôs Madama Butterfly, and Opera Weekend in Montreal presents Opˆ©ra de Montrˆ©al in performances of Pagliacci’Äôs Leoncavallo and Puccini’Äôs Gianni Schicchi. Call 514-948-2520 or e-mail us at for tickets.


Reach over 100,000 readers with 25,000 copies distributed in Montreal and the province of Quebec, and another 25,000 copies in English Canada. La Scena Musicale contains award-winning editorial features, an extensive calendar of events (province of Quebec including radio and TV listings) and product reviews; readers consult each issue 4.5 times a month, generating 450,000 viewings per month.

For more info on rates and production please visit for our 2009-2010 schedule or contact our sales department directly at 514-948-0509 or

NOTE: There is no increase in advertising rates for 2009-2010.

To subscribe, call 514-948-2520 or visit

Yours sincerely,

Wah Keung Chan
Founding Publisher and Editor
La Scena Musicale
The Music Scene


Upcoming Issues:

La Scena Musicale: July/August 2008

50,000 readers


circulation: 25,000 copies

  • Montreal : 20,500
  • Quˆ©bec City : 500
  • Newsstands: 2,000
  • Mailing: 2,000

Distribution date: July 2
Advertising deadline: June 26

Materials deadline: June 26

____________________________________________________________ ________________________

Opera Weekend in Toronto

> Madama Butterfly (Puccini)
> The Nightingale and Other Short Fables (Stravinsky), Robert Lepage, director

Canadian Opera Company
October 17 and 18, 2009

1 (877) 948-2520

Nombre de places limitˆ© / Number of tickets limited.
> Details


Petition: Restore Canada Council Funding to Controlled-Circulation Magazines

The Canada Council for the Arts (CCA) has recently dropped support for controlled-circulation print magazines in its 2010 application process, rendering La Scena Musicale (LSM), The Music Scene Ontario and La SCENA ineligible to compete for CCA grants. In 2007-08, the Canada Council funded 106 arts & literary magazines for a total of $2,661,900.

We feel that all arts and literary magazines should be treated equally and fairly, and this means the ability to submit an application that is reviewed by a peer jury.

Consequently, La Scena Musicale has launched a campaign to reverse the Canada Council policy change.Please show your support for all controlled-circulation arts magazines (including our family of magazine) by signing up and circulate this appeal.

See our blog article for details:

Online petition:

and a Facebook group Restore Canada Council Funding to Controlled-Circulation Magazines

OR download the petition in PDF format


New LSM Online Feature:

NEW: RSS Feeds for our news, blogs and Lebrecht Weekly: .html


Advertise with us and reach Canada’Äôs most cultured consumers:

Want to reach the affluent, sophisticated, urban 35+ demographic or professional and student musicans and artists?

La Scena Musicale invites you into the lives of 100,000 highly educated Canadians with sophisticated taste in culture and lifestyle. Our readers are passionate about music, dance, theatre, film and visual arts, as well as food, fashion and their homes.

Our award-winning magazines La Scena Musicale, La SCENA and The Music Scene contain thought-provoking articles and reviews. La Scena Musicale and La SCENA are the only bilingual Montreal publications dedicated to covering classical music, jazz, world music, dance, theatre, film and visual arts. In addition, we publish Canada’Äôs most in-depth cultural calendar, which ensures repeat viewings: over 225,000 per month. Our new direct distribution to affluent households ($100K+) means our magazines truly deliver. We are read, and read often.

Readership Profile

  • 50,000 readers per issue
  • 225,000 readings per month, 675,000 readings for three-month issues
  • Affluent, educated, 35+, music and arts lovers including the desired Baby Boomers.
  • Music and arts professionals and students

For more info on rates and production please visit http://ads.scena.orgor contact our sales department directly at 514-948-0509 or


PRINTING: Make Your Budget Work Smarter for You!

Let LSM help you secure more competitive prices for your printing needs (posters, flyers, pamphlets, programs, etc’Ķ).SAVE on your printing needs and GAIN better advertising exposure!

With over 15 years of experience sourcing marketing materials from printers across Canada, LSM can help you access the best available printing prices. Invest the money you save on better advertising ’Äòreal estate’Äô (larger ads and/or better ad positioning) in LSM through its varied media product offering.


Donations Requested:

La Scena Musicale/The Music Scene is a registered charity promoting music and the arts through three magazines and a website. We connect musicians/artists, the arts community and music/art lovers together through education and information. Help us continue our work with a donation (cash or goods) or by volunteering.

Please contact 514-948-2520 or

Donate at or through Paypal

Charitable tax no. 14199 6579 RR0001



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