LSM Newswire

Monday, July 28, 2008

TSO Now or Never Sale is back!

Announces the return of the Now or Never Sale
Tickets Only $39!
10 Days Only! Begins Friday, August 8

After the tremendous success of the first ever online seat sale last year, the Toronto Symphony Orchestra (TSO) announced today their next seat sale designed to offer music fans flexible and affordably priced subscription packages. In 2007, 7995 tickets were sold in one week and about 67% of the patrons who bought through the sale were new customers!

And now the Now or Never Sale is back! For 10 days only, beginning Friday, August 8, at midnight, and ending on Friday, August 18, at noon, TSO concerts will be priced at only $39 each for patrons who purchase a series with a minimum of three-concerts of their choice. This represents a savings of up to 70% on regular priced tickets!

The $39 seat sale is available online. Patrons can mix and match available concerts in all categories including Masterworks, Light Classics, Pops, Kids, and Casual Concerts, and must purchase a minimum of three separate concert dates in one online transaction at

The initiative is based on a successful model used by leading North American orchestras to find a profitable solution to the lull between the end of the subscription campaign period and the beginning of single ticket sales.

Audience development studies have shown that the two major barriers to non-renewing or potential subscribers were time and cost, especially for younger demographics. The flexible three-concert package is designed to capture the attention of this generation who desire control over their busy schedules and are less inclined to commit to five concerts some 14 months in advance. The three-concert buyer makes less of an initial commitment, and has the flexibility to upgrade to full subscriber status at any time.

The TSO online seat sale is an excellent opportunity for music lovers to hear international superstars like pianists Lang Lang and Radu Lupu, violinists Pinchas Zukerman and Midori, and celebrated maestros like Charles Dutoit and Yannick Nłęzet-Słęguin for only $39.

Seats will be allocated on a "best available" basis while quantities last. Patrons will receive TSO subscriber benefits including ticket exchanges and no service charges on additional tickets. As quantities are limited, the TSO advises to act early!

Announces the return of the Now or Never Sale
10 Days Only - Friday, August 8 - Monday, August 18, 2008
Purchase any 3 concerts for $39 each*
Tickets On Sale Friday, August 8 at 12midnight
Sale ends Monday, August 18 at 12noon
Tickets available online at
*Subject to availability. Not valid with any other offer.

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