LSM Newswire

Tuesday, January 20, 2009

Next La Scena Musicale (February 2009)

[Version franˆßaise]

Happy New Year.

The deadline for advertising in La Scena Musicale's February 2009 issue is January 26, 2009. Upcoming in this issue is our elementary and secondary education guide; an excellent resource for educators, parents and student alike. To include your school, contact or (514) 948-0509. The issue appears on newsstands January 30, in time for program registration across Quebec.

Featured on the cover of this issue is Canadian pianist extraordinaire Marc-Andrˆ© Hamelin, who will help celebrate Pro Musica's 60th anniversary with a week of concerts in early March. We also speak to educators Louis Lavigueur and Denise Lupien.

The most exciting new feature of LSM in 2009 is the launch of our monthly Discovery CD (available only to paying subscribers); now LSM will come with music. Our first monthly Discovery CD will honour the recipient (read the issue to find out his identity) of the Hommage Prize of the Opus Awards.

Reach over 50,000 readers with 25,000 copies distributed in Montreal and the province of Quebec. La Scena Musicale contains award-winning editorial features, an extensive calendar of events (province of Quebec including radio and TV listings) and product reviews; readers consult each issue 4.5 times a month, generating 225,000 viewings per month.

Our 2008-2009 publishing schedule is now available: 4 issues of La SCENA and 6 issues of stand-alone La Scena Musicale (2 of these are national issues) plus 2 issues of The Music Scene Ontario. For more info on rates and production please visit for our 2008-2009 schedule or contact our sales department directly at 514-948-0509 or

Yours sincerely,

Wah Keung Chan
Founding Publisher and Editor
La Scena Musicale
The Music Scene


Upcoming Issue:

February 2009 La Scena Musicale

  • On the cover: Canadian pianist Marc-Andrˆ© Hamelin
  • Education profiles: Louis Lavigueur and Denise Lupien
  • Profile: L'Ensemble de guitare Forestare
  • Profile and Discovery CD: recipient of the Prix Hommage of the Opus Awards
  • Report from the Opus Awards
  • Backstage at the Opera de Montrˆ©al's Macbeth: interview with Renˆ© Richard Cyr
  • Yannick Nˆ©zet-Sˆ©guin on Das Lied von der Erde
  • Plus our regular features: regional calednar, jazz and world music sections.


  • Elementary and Secondary Education

Distribution (25,000 copies; 90% distribution by the first 7 to 10 days):

  • 2000 copies: mailed to paying and non-paying subscribers (including the music and arts industry)
  • 10,000 copies: home delivery to Montreal affluent neighbourhoods (Outremont, Westmount, Mount-Royal)
  • 5000 copies: controlled circulation at cultural venues, record stores, etc. in Montreal
  • 4000 copies: Music and Arts Schools targeting students and educators in Montreal and the province of Quebec.
  • 2000 copies: Quebec City
  • 2000 copies: newsstands in Quebec



La Scena Musicale March 2009

Theme: Summer Music and Arts Camps

Appearance: February 26

Ad Deadline: February 19

Artwork deadline: February 20


Guides / Directories 2008-2009

La Scena Musicale has proven to be a leader in providing music and arts information. Visit for our list of guides for 2008-2009


New LSM Online Feature:

NEW: RSS Feeds for our news, blogs and Lebrecht Weekly:



Advertise with us and reach Canada’Äôs most cultured consumers:

Want to reach the affluent, sophisticated, urban 35+ demographic or professional and student musicans and artists?

La Scena Musicale invites you into the lives of 100,000 highly educated Canadians with sophisticated taste in culture and lifestyle. Our readers are passionate about music, dance, theatre, film and visual arts, as well as food, fashion and their homes.

Our award-winning magazines La Scena Musicale, La SCENA and The Music Scene contain thought-provoking articles and reviews. La Scena Musicale and La SCENA are the only bilingual Montreal publications dedicated to covering classical music, jazz, world music, dance, theatre, film and visual arts. In addition, we publish Canada’Äôs most in-depth cultural calendar, which ensures repeat viewings: over 225,000 per month. Our new direct distribution to affluent households ($100K+) means our magazines truly deliver. We are read, and read often.

Readership Profile

  • 50,000 readers per issue
  • 225,000 readings per month, 675,000 readings for three-month issues
  • Affluent, educated, 35+, music and arts lovers including the desired Baby Boomers.
  • Music and arts professionals and students

For more info on rates and production please visit or contact our sales department directly at 514-948-0509 or


PRINTING: Make Your Budget Work Smarter for You!

Let LSM help you secure more competitive prices for your printing needs (posters, flyers, pamphlets, programs, etc’Ķ).

SAVE on your printing needs and GAIN better advertising exposure!

With over 15 years of experience sourcing marketing materials from printers across Canada, LSM can help you access the best available printing prices. Invest the money you save on better advertising ’Äòreal estate’Äô (larger ads and/or better ad positioning) in LSM through its varied media product offering.


Talking about music and arts festivals. La Scena Musicale, La SCENA and The Music Scene are the place to find International and Canadian music and arts festivals in 2009 (in print and online). The following three issues will cover all the 2009 festivals:

  • International Music and Arts Festivals: Spring 2009 issue of The Music Scene and the Spring 2009 issue of La SCENA (including the April issue of La Scena Musicale).
  • Canadian Jazz, World and Folk Festivals: May 2009 issue of La Scena Musicale. This is a national issue (double distribution to 50,000 copies) and the ad rates are 1.5 times the regular rates.
  • Canadian Classical Music and Arts Festivals: Summer 2009 issue of La SCENA (including the June issue of La Scena Musicale). This is a national issue (double distribution to 50,000 copies) and the ad rates are 1.5 times the regular rates.

Visit for more info (to come).


LSM Benefit Concert February 14, 2009 at 8 PM

Pollack Hall
555 Sherbrooke West, Montreal

Iwan Edwards, Concerto Della Donna,
Christopher Jackson, Studio de musique ancienne de Montrˆ©al,
Patrick Wedd, Musica Orbium

Works by Palestrina, Gabrieli, Copland and Gershwin

Tickets. Visit


Donations Requested:

La Scena Musicale/The Music Scene is a registered charity promoting music and the arts through three magazines and a website. We connect musicians/artists, the arts community and music/art lovers together through education and information. Help us continue our work with a donation (cash or goods) or by volunteering.

Please contact 514-948-2520 or

Donate at

Charitable tax no. 14199 6579 RR0001



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