LSM Newswire

Tuesday, November 18, 2008

Next La SCENA (Winter 2009) and La Scena Musicale (December-January)

[Version franaise]

The deadline has been extended for advertising in La SCENA's Winter 2009 issue, which is combined with La Scena Musicale's December-January issue (appearance: December 1). NEW DEADLINE: November 25 at 4 p.m. We also look at Higher Arts Education with our 2nd annual guide and we feature innovative arts educators in Dance, Theatre, Visual Arts and Film. Our Arts cover is an interview with Quebec filmmaker Sylvain Guy on the art of filmmaking and his new film Lo Huff. Our music cover celebrates Olivier Messiaen's anniversary with an analysis of his opera St. Francois d'Assis. Look also for our Holiday Gift Guide.

Reach over 50,000 readers with 25,000 copies distributed in Montreal and the province of Quebec. La SCENA contains award-winning editorial features, an extensive calendar of events (province of Quebec including radio and TV listings) and product reviews; readers consult each issue 4.5 times a month, generating 225,000 viewings per month or 675,000 for the issue.

Our 2008-2009 publishing schedule is now available: 4 issues of La SCENA and 6 issues of stand-alone La Scena Musicale (2 of these are national issues) plus 2 issues of The Music Scene Ontario. For more info on rates and production please visit for our 2008-2009 schedule or contact our sales department directly at 514-948-0509 or

Yours sincerely,

Wah Keung Chan
Founding Publisher and Editor
La Scena Musicale
The Music Scene


Upcoming Issue:

Winter 2009 :: La SCENA / December 2008-January 2009:: La Scena Musicale

Content La SCENA

  • On the Cover: Sylvain Guy
  • Higher Arts Education: A Look at Educators and Programs in Dance, Theatre, Film and Visual Arts
  • 3-month calendar and Event picks, send listings to
  • Report on World Photo Press Exhibit

Content La Scena Musicale

  • On the Cover: Olivier Messiaen's St. Franois d'Assise
  • Synesthesia
  • Next in our Puccini series
  • Mahler's Das Lied von der Erde
  • Patrick Wedd
  • Education: Denise Lupien
  • Elliot Carter


  • Higher Arts Education Guide

Distribution (25,000 copies; 90% distribution by the first 7 to 10 days):

  • 2000 copies: mailed to paying and non-paying subscribers (including the music and arts industry)
  • 10,000 copies: home delivery to Montreal affluent neighbourhoods (Outremont, Westmount, Mount-Royal)
  • 5000 copies: controlled circulation at cultural venues, record stores, etc. in Montreal
  • 4000 copies: Music and Arts Schools targeting students and educators in Montreal and the province of Quebec.
  • 2000 copies: Quebec City
  • 2000 copies: newsstands in Quebec

Deadlines for La SCENA and La Scena Musicale:

  • November 25 (4 PM) : display ads (info :
  • November 25 (5 PM) : materials
  • December 1: distribution


The Music Scene Ontario: Spring 2009 Issue

[The Winter 2009 issue is now at the printers, and will be distributed on Nov. 20, 2008]

Theme: Summer Camps and International Arts Festival

Circulation: 25,000 copies in Ontario (Toronto, Ottawa) and schools across Canada

  • Toronto: 16,000
  • Ottawa: 4,000
  • Schools across Canada: 3000
  • Mailing: 2,000

Appearance: March 15, 2009
Ad Deadline:
March 7
Artwork deadline:
March 8


Special Feature in the next La SCENA: Top Movers and Shakers in the Arts

The Spring 2009 issue of La SCENA (April 1, 2009) will include a look at the most influential people in the Arts in Quebec (creators, performers, administrators, philantrophists, etc). Nominate your candidate by emailing Deadline: March 1, 2009


Guides / Directories 2008-2009

La Scena Musicale has proven to be a leader in providing music and arts information. Visit for our list of guides for 2008-2009


New LSM Online Feature:

NEW: RSS Feeds for our news, blogs and Lebrecht Weekly:



Advertise with us and reach Canadas most cultured consumers:

Want to reach the affluent, sophisticated, urban 35+ demographic or professional and student musicans and artists?

La Scena Musicale
invites you into the lives of 100,000 highly educated Canadians with sophisticated taste in culture and lifestyle. Our readers are passionate about music, dance, theatre, film and visual arts, as well as food, fashion and their homes.

Our award-winning magazines
La Scena Musicale, La SCENA and The Music Scene contain thought-provoking articles and reviews. La Scena Musicale and La SCENA are the only bilingual Montreal publications dedicated to covering classical music, jazz, world music, dance, theatre, film and visual arts. In addition, we publish Canadas most in-depth cultural calendar, which ensures repeat viewings: over 225,000 per month. Our new direct distribution to affluent households ($100K+) means our magazines truly deliver. We are read, and read often.

Readership Profile

  • 50,000 readers per issue
  • 225,000 readings per month, 675,000 readings for three-month issues
  • Affluent, educated, 35+, music and arts lovers including the desired Baby Boomers.
  • Music and arts professionals and students

For more info on rates and production please visit or contact our sales department directly at 514-948-0509 or


PRINTING: Make Your Budget Work Smarter for You!

Let LSM help you secure more competitive prices for your printing needs (posters, flyers, pamphlets, programs, etcĶ).

With over 15 years of experience sourcing marketing materials from printers across Canada, LSM can help you access the best available printing prices. Invest the money you save on better advertising real estate (larger ads and/or better ad positioning) in LSM through its varied media product offering.

SAVE on your printing needs and GAIN better advertising exposure!


Donations Requested:

La Scena Musicale/The Music Scene
is a registered charity promoting music and the arts through three magazines and a website. We connect musicians/artists, the arts community and music/art lovers together through education and information. Help us continue our work with a donation (cash or goods) or by volunteering.

Please contact 514-948-2520 or

Donate at

Charitable tax no. 14199 6579 RR0001



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