LSM Newswire

Wednesday, October 22, 2008

Next La Scena Musicale (November) and The Music Scene (Winter 2009)

[Version franˆßaise]

The deadline has been extended for advertising in La Scena Musicale's November issue (appearance: October 30). NEW DEADLINE: October 24 at noon. Upcoming in November we feature the Canadian countertenor Daniel Taylor and the winner of the International Organ Competition, plus many other featurs. This month's theme is Higher Education, which includes our 9th annual Guide, plus many related features.

Higher Education is also the theme of the Winter 2009 issue of The Music Scene Ontario, which will appear on November 12. The advertising deadline is October 31st.

Our 2008-2009 publishing schedule is now available: 4 issues of La SCENA and 6 issues of stand-alone La Scena Musicale (2 of these are national issues) plus 2 issues of The Music Scene Ontario. For more info on rates and production please visit for our 2008-2009 schedule or contact our sales department directly at 514-948-0509 or

Yours sincerely,

Wah Keung Chan
Founding Publisher and Editor
La Scena Musicale
The Music Scene


Upcoming Issue:

La Scena Musicale November 2008

  • Cover featuring Canadian countertenor Daniel Taylor
  • Our Higher Education Guide featuring Raffi Armenian of the Montreal Conservatory, Denise Lupien of McGill University, University of Montrˆ©al's innovative musicology program
  • Contination of our Puccini and Messiaen series
  • Bizet's The Pearl Fishers at the Montreal Opera: Interviews with Frˆ©dˆ©ric Chaslin and Karina Gauvin
  • An interview with the winner of the International Organ Competition (finals October 17th)
  • A follow up of our election analysis and the reverberations in arts, culture and music
  • and much more


Distribution (25,000 copies; 90% distribution by the first 7 to 10 days):

  • * 2000 copies: mailed to paying and non-paying subscribers (including the music and arts industry)
  • * 10,000 copies: home delivery to Montreal affluent neighbourhoods (Outremont, Westmount, Mount-Royal)
  • * 5000 copies: controlled circulation at cultural venues, record stores, etc. in Montreal
  • * 4000 copies: Music Schools targeting students and educators in Montreal and the province of Quebec.
  • * 2000 copies: Quebec City
  • * 2000 copies: newsstands in Quebec

Deadline for La Scena Musicale November 2008 Issue

  • October 24 at noon: display ads (info :
  • October 24: materials
  • October 30: distribution

The Music Scene Ontario: Winter 2009 Issue

Theme: Canadian and International Higher Education Guide

Circulation: 25,000 copies in Ontario (Toronto, Ottawa) and schools across Canada

  • Toronto: 16,000
  • Ottawa: 4,000
  • Schools across Canada: 3000
  • Mailing: 2,000

Appearance: November 12
Ad Deadline:
October 31
Artwork deadline:
November 3


Special Feature in the next La SCENA: Top 100 Movers and Shakers in the Arts

The Winter 2009 issue of La SCENA (December 1, 2008) will include a look at the 100 most influential people in the Arts in Quebec (creators, performers, administrators, philantrophists, etc). Nominate your candidate by emailing Deadline: November 7, 2008


Guides / Directories 2008-2009

La Scena Musicale has proven to be a leader in providing music and arts information. Visit for our list of guides for 2008-2009


New LSM Online Feature:

NEW: RSS Feeds for our news, blogs and Lebrecht Weekly:


Advertise with us and reach Canada’Äôs most cultured consumers:

Want to reach the affluent, sophisticated, urban 35+ demographic or professional and student musicans and artists?

La Scena Musicale invites you into the lives of 100,000 highly educated Canadians with sophisticated taste in culture and lifestyle. Our readers are passionate about music, dance, theatre, film and visual arts, as well as food, fashion and their homes.

Our award-winning magazines La Scena Musicale, La SCENA and The Music Scene contain thought-provoking articles and reviews. La Scena Musicale and La SCENA are the only bilingual Montreal publications dedicated to covering classical music, jazz, world music, dance, theatre, film and visual arts. In addition, we publish Canada’Äôs most in-depth cultural calendar, which ensures repeat viewings: over 225,000 per month. Our new direct distribution to affluent households ($100K+) means our magazines truly deliver. We are read, and read often.

Readership Profile

  • 50,000 readers per issue
  • 225,000 readings per month, 675,000 readings for three-month issues
  • Affluent, educated, 35+, music and arts lovers including the desired Baby Boomers.
  • Music professionals and students

For more info on rates and production please visit or contact our sales department directly at 514-948-0509 or


PRINTING: Make Your Budget Work Smarter for You!

Let LSM help you secure more competitive prices for your printing needs (posters, flyers, pamphlets, programs, etc’Ķ).

With over 15 years of experience sourcing marketing materials from printers across Canada, LSM can help you access the best available printing prices. Invest the money you save on better advertising ’Äòreal estate’Äô (larger ads and/or better ad positioning) in LSM through its varied media product offering.

SAVE on your printing needs and GAIN better advertising exposure!


Donations Requested:

La Scena Musicale/The Music Scene is a registered charity promoting music and the arts through three magazines and a website. We connect musicians/artists, the arts community and music/art lovers together through education and information. Help us continue our work with a donation (cash or goods) or by volunteering.

Please contact 514-948-2520 or

Donate at

Charitable tax no. 14199 6579 RR0001



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