LSM Newswire

Monday, October 20, 2008

Canadian Orchestra Websites Improve for 3rd Straight Year

Canadian Orchestra Websites Rank Higher Than US Counterparts

Annual Orchestra Website Review examines 14 professional Canadian orchestra websites - October 20th, 2008 - Between 10/13/08 and 10/17/08, Drew McManus, a Chicago based nonprofit consultant, examined 14 professional Canadian orchestra websites and ranked them by how well they presented their concert schedule, sold tickets, facilitated making donations, provided organizational information, utilized dynamic content, and on overall functionality.

In a series of articles, the review examines how the scores have changed over the past five years as well as compares specific website components between Canadian and Us offerings. The overall rankings along with detailed orchestra website scores (coming 10/21/08) are available at Adaptistration, one of several blogs featured at; a cultural blogging collective.

Updated for 2008 with new and revised grading criteria, this one-of-a-kind comprehensive examination by industry insider, Drew McManus, shines an intense light on orchestra websites by peeling away the ĺ─˙pretty faceĺ─¨ of a home page to examine the five critical components that will make or break an orchestraĺ─˘s online effort to generate revenue, bring in a new audience, and generate awareness.

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