LSM Newswire

Thursday, January 17, 2008

La Scena Musicale Newsletter January 2008: LSM February Issue

February's La Scena Musicale: Andrˆ© Moisan celebrates 30 years in music and much more!

[Pour lire en franˆßais]

LSM's first issue of 2008 will feature legendary Montreal clarinetist Andrˆ© Moisan on the cover as he celebrates this remarkable milestone. Recording artist, conductor, educator, and bass clarinetist with l'Orchestre symphonique de Montrˆ©al (with whom he will appear as soloist in February), Andrˆ© sits down with Marc Chˆ©nard and discusses his career. On the vocal front, La Scena Musicale features the Opˆ©ra de Montrˆ©al presentation of Rossini's gem, The Barber of Seville, from February 2-16, featuring Aaron St. Clair Nicholson, Julie Boulianne, conductor Jacques Lacombe, and the Orchestre Mˆ©tropolitain du Grand Montrˆ©al. We will pay tribute to two great musical masters who are sadly no longer with us: Montreal-born jazz piano legend Oscar Peterson and Karlheinz Stockhausen, one of the most important composers of the 20th century. Our special guide in this month's issue focuses on primary and secondary school music education; in addition to highlighting some schools that are particularly devoted to music, we will feature a teacher who has gone above and beyond in his or her contributions to music education in our schools. Our other regular features this month include the Jazz and World music sections, CD and DVD reviews, and of course the February regional music calendar. Finally, February will also see an installment in our continuing series on Stockhausen student Claude Vivier, one of Canada's greatest composers.

New La Scena Musicale Online Features: Blog and Newswire
We are proud to unveil the La Scena Musicale Blog (, which is the ideal place to check out commentary and news on music and the arts in Canada and around the world. Our writers will be posting regularly to keep you up to date on the latest developments throughout the musical world. In addition to the blog, we invite you to check out our online newswire (, a new service for arts organizations who wish to post press releases related to music, arts, and culture. Concert details, radio and television events, the arts onlineSit's all there!

NEW: La Scena Musicale, La SCENA and The Music Scene introduces its New Releases Page
Our readers are always on the lookout for something new. Concertgoers and music lovers want to know about the latest CDs, DVDs, and books. Musicians want to know about new instruments and accessories for themselves and their students. Why not show them your latest goodies? Whether it's musical or relevant to any of the arts (theatre, dance, visual art, etc.), your product will benefit from great visibility in our magazines' latest feature, the New Releases Page. This is a new and remarkably affordable advertising supplement, starting at only $25 per listing! It will appear next to the Reviews section in all three of our magazines, creating national exposure for your product. Best of all, our culturally passionate and musically inclined readers are tailor-made for your new releases, allowing you to appeal to an ideal targeted market.

Pricing (based on a listing inserted in ONE of our magazines):
  • Basic listing: $25
  • Descriptive listing: $85 (includes cover image and 50-word description)
  • Frequency discounts available
  • Glossy colour page
  • Location: next to Reviews page
  • In all three magazines
  • Products: CDs, DVDs, Books, Instruments, Accessories
  • Open to Music and the Arts
For more info download the info sheet at or contact

Why advertise in La SCENA/La Scena Musicale?
Reach Canada's most cultured consumers

Want to reach the affluent, sophisticated, urban 35+ demographic, or professional and student musicians/artists?

Highly educated and with sophisticated tastes in culture and lifestyle: La Scene Musicale invites you into the lives of 100,000 Canadians. Our readers are passionate about music, dance, theatre, film, visual arts, as well as food, fashion and their homes.

Our award-winning magazines La Scena Musicale, La SCENA and The Music Scene contain thought-provoking articles and reviews. Furthermore, La Scena Musicale and La SCENA are the only bilingual Montreal publications dedicated to covering concert music (classical music, jazz and world music), and arts and culture (music, dance, theatre, film and visual arts). In addition, the inclusion of Canada's most in-depth cultural calendar ensures repeat viewings, over 225,000 per month. Our new direct distribution to affluent households ($100K+) means our magazines truly deliver, meaning they are read and read often.

Enclosed is more info on the next issues of La Scena Musicale, La SCENA, and The Music Scene. For more info on rates and production, please visit, or contact our sales department directly at 514-948-2520 or

Yours sincerely,

Wah Keung Chan
Founding Publisher and Editor
La Scena Musicale
The Music Scene

La Scena Musicale: February 2008

  • On the cover: Andrˆ© Moisan
  • Tribute to Oscar Peterson, Karlheinz Stockhausen
  • Claude Vivier
  • Barber of Seville at the Opera de Montrˆ©al
  • Philanthropy: Noel Spinelli Part II

Special Guide:

  • Guide to Primary and Secondary Education. See info.


  • 50,000 readers
  • Perfectly bounded

Quebec circulation: 25,000 copies

  • Montreal: 20,500
  • Quˆ©bec City: 500
  • Newsstands: 2,000
  • Mailing: 2,000

Distribution date: January 30
Advertising deadline: January 25
Materials deadline: January 25

La SCENA: Spring 2008 / La Scena Musicale: March 2008
Special Guides:

  • Guide to International Arts Festivals
  • Summer Arts Camps


  • 50,000 readers
  • Perfectly bounded

Quebec circulation: 25,000 copies

  • Montreal: 20,500
  • Quˆ©bec City: 500
  • Newsstands: 2,000
  • Mailing: 2,000

Distribution date: February 29
Advertising deadline: February 20
Materials deadline: February 21

The Music Scene: Spring 2008
Special Guides:
  • Guide to International Arts Festivals
  • Summer Arts Camps
  • 50,000 readers
  • Staple bounded
National circulation: 25,000 copies
  • Toronto: 15,000
  • Ottawa: 5,000
  • Rest of Canada: 5,000

Distribution date: March 17
Advertising deadline: March 5
Materials deadline: March 7

Sales Contacts
- Mario Felton-Coletti, 514-948-0509 office, 514-234-7724 cell,
- Christine Rogers, 514-656-3948,
- Julie Roy, 514-948-0509 office,
- Gregory Cerallo, 514-656-3947,
- Wah Keung Chan, 514-274-1128 office, 514-815-0465 cell,

For more info, visit

Wah Keung Chan
Publisher / ˆâditeur
email: -- or/ou --

** La Scena Musicale **
5409 Waverly, Montreal, Quebec, Canada, H2T 2X8
Tel: (514)274-1128 | Fax: (514)274-9456 |
Advertising / Publicitˆ© : (514) 948-2520

Help promote classical music. Make a donation to La Scena Musicale.
Pour la promotion de la musique classique. Faites un don ˆÝ La Scena Musicale !
Charitable Tax No. / Numˆ©ro d'organisme charitable 141996579 RR0001.


Read the NEW La Scena Musicale Blog for regular news on music and the arts.
Voyez le nouveau blogue de La Scena Musicale ˆÝ pour les derniˆ®res nouvelles sur la musique et les arts.

La Scena Musicale, Honourable Mention at the 2007 Canada National Magazine Awards, Arts & Entertainment category
La Scena Musicale, mention d'honneur aux Prix du magazine canadien de 2007, catˆ©gorie arts et spectacles

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