LSM Newswire

Wednesday, May 6, 2009

Fairmont Music Store Press Release

FAIRMONT & EMI MUSIC LAUNCH

NEW MUSIC PLATFORM ONLINE

- Hotel Guests To Have Exclusive Access To Digital Music Through The Fairmont Music Store; Frequent Guests To

Receive 15% Savings On Song Downloads -

TORONTO, May 6, 2009 Looking for an innovative way to further enrich the guest experience and provide travelers with a hotel benefit in tune with their needs, Fairmont Hotels & Resorts has partnered with EMI Music on a new branded music program providing hotel guests with exclusive access to an impressive catalog of digital music. Highlighting the new program is The Fairmont Music Store, an online portal housed on Fairmonts award-winning website, which enables guests in North America to gain access to discounts on digital music and other music related experiences from one of the worlds top labels featuring artists such as Coldplay, Moby, Lily Allen, Keith Urban, Katy Perry, The Beach Boys, Secret City recording artist Patrick Watson (who appeared for an exclusive Fairmont performance at The Plaza hotel in New York City on May 5) and many more.

Through the new online music boutique, located at http://www.fairmontmusicstore.com/ and accessible at home, in the office, or at any Fairmont location in North America, site visitors have the ability to browse and download songs, albums, and distinctive Fairmont playlists from some of EMIs top-selling musicians and emerging artists.

As part of the new music initiative, Fairmont is also extending discounts and additional benefits to members of its guest loyalty program: Fairmont Presidents Club (FPC). Benefits range from a 15% discount for FPC members on any digital music purchased via the portal to priority access and ticketing privileges for special events and concerts featuring EMI artists.

Music is very emotive, and its a universal expression that almost everyone on the planet can relate to, said Brian Richardson, Fairmonts Vice President, Brand Marketing & Communications. The Fairmont Music Store enables us to deliver a benefit that is not only meaningful, but also tailored to the individual. Were excited to bring a personalized music experience to our guests and feel this is an innovative and interactive benefit that theyll truly appreciate.

"We at EMI are thrilled as our relationship with Fairmont continues to grow and flourish," said Deane Cameron, President of EMI Music Canada. "Together we have created an online music store exclusively for Fairmont Hotels & Resorts guests to offer them the ultimate music fan experience with great convenience. Here they can explore our robust catalogue, preview exclusive content and purchase digital tracks from the personalized music store."

The Fairmont Music Store is the latest initiative from the two companies, which have partnered in the past to infuse music into the hoteliers Fairmont Fit program. In addition to providing frequent Fairmont guests with complimentary access to adidas workout apparel and footwear during their stay, the program features pre-loaded digital music players featuring hundreds of tracks from EMI Music artists.

Fairmont Hotels & Resorts exclusive guest recognition program, Fairmont President's Club, provides frequent guests special benefits and privileges designed to reflect individual travel preferences and offer an enhanced level of service. Personalized travel profiles afford members customized stay experiences while in-hotel benefits include private check-in, complimentary room upgrades, high-speed Internet access, TaylorMade golf clubs at select locations and exclusive vacation offerings. Guests can enroll at time of booking or online at www.fairmont.com/fpc.

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