LSM Newswire

Friday, December 12, 2008

Winners of the second music Ally/ Midemnet "New buisness showcase"


Paris, 12 December 2008 Music Ally, the leading digital music strategy and research company, and MIDEM, organisers of MidemNet, the international forum dedicated to reflection on the music business in the digital age, are delighted to announce the winners of the second Music Ally/MidemNet "New Business Showcase". The winners will present their ideas at MidemNet's 10th annual conference in Cannes from 17-18 January 2009.

The seven winners are as follows: The EchoNest (US), Soundcloud (Germany), MPTrax (US), Playanywhere (Israel/US/UK), Instinctiv (US), Passionato (UK), Mustik (Netherlands).

Following on from last year's hugely successful event, the showcase will once again highlight some of the most innovative and inspiring business ideas from across the globe which will help to shape and influence new digital music business models, services and products.

Last year's inaugural winners were the Barcelona-based developers of the Reactable collaborative instrument which has since gone on to win four further awards.

About the Winners

Instinctiv Shuffle
Ever thought random shuffling of music was too, well, random? Instinctiv has had that thought too, and has come up with Instinctiv Shuffle. It's an iPhone / iPod Touch application that aims to provide a smarter shuffle feature, guessing the user's mood by what songs they listen to and what ones they skip. The app has so far only been available on jailbroken iPhones, but has been causing a stir.

MPTrax is focused on bringing Web 2.0 connectivity to the live music arena, connecting bands, rappers and DJs to venues, clubs and party planners including people arranging house parties and other small events. Currently in beta, it offers a dedicated booking platform, complete with a feedback/rating system, invitation tools, sample contracts and social networking features. It could be a crucial tool for bands looking off the beaten track for their live revenues.

Mustik is an interactive musical instrument which allows non musicians to play music. The way you interact with the Mustik alters the way that the musical track plays back. It's a kind of Guitar Hero on acid. Conceived from a University project on embodied interaction, this is one product you have to see to believe.

Launched earlier this year, Passionato is a website targeting classical music fans with higher quality downloads, selling DRM-free music as 320kbps MP3 files, or lossless FLAC files for proper audiophiles. The store also builds in reviews, user ratings and community features, as well as the obligatory Facebook and MySpace widgets.

Play Anywhere
Catch Media's Play Anywhere scheme is certainly ambitious, aiming to offer a grand solution to interoperability. It's about allowing users to playback music that they own, or which they're legally entitled to access, across all possible devices. The company has already obtained new Play Anywhere licences from two major labels, and is ultimately hoping to entice all players within the digital value chain, including retailers, mobile operators and ISPs.

It's been described as "a Google Docs for audio" and a "Flickr for music", so Soundcloud has solid Web 2.0 credentials. It's an online audio platform designed to let people move music quickly and easily, whether they're artists, labels, producers or other professionals. It's attracted more than 2,000 labels and 50,000 users so far without splashing the cash. It's been winning praise for its flexibility and featureset from early users this year.

The Echo Nest
Founded at the prestigious MIT Media Lab, The Echo Nest claims to be "the software equivalent of a hardware store for music developers". In other words, it offers open APIs covering artist information, music search, recommendation, remix applications, mash-ups and analytic tools. The idea is that clever developers tap into these APIs to build innovative new music services. Early proof of concepts have showed how powerful these tools can be.

Note to Editors:

About Music Ally

London-based Music Ally is the world's leading digital music strategy and research company. Music Ally has been providing publications, consulting, research, training and events to the music and technology industries since 2001.

Clients include BBC, EMI, SGAE, Real Networks, Gracenote, Yahoo!, Universal, Ticketmaster, Warner Music Group, Sony BMG, IFPI, Sony Ericsson, Live Nation and Vodafone.

For more information go to

About MidemNet

In 10 years MidemNet has become the definitive event for monetizing music in the digital age. MidemNet takes place just prior to MIDEM, the music industry's largest BtoB event, on January 17th & 18th 2009 in Cannes, France. Over two days, this acclaimed international event welcomes 1400 leading decision makers coming from all sectors and shaping the future of the music business - to debate and network. The 10th MidemNet, whose central theme is "creating, serving and monetising the artist-fan relationship", will bring together numerous key players in the sector, such as David Eun, pilot of content strategy for Google, Jim Balsillie, co-CEO, Resarch in Motion (RIM), Blackberry, Amit Kapur, COO, MySpace, Dr. Tero Ojanper, EVP, Entertainment & Communities, Nokia, or J.Y. Park, President & Artist, JYP Entertainment.


Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 39 fully staffed offices.

For further information about Reed MIDEM visit

For more information please contact:


Jane GARTON, Press Director
Tel: +33 (0)1 41 90 44 39, Email:
Mlanie AIGLE, Press Officer
Tel : +33 (0)1 41 90 49 95, Email:
Philippe LE GALL, Press Events Manager
Tel : +33 (0)1 41 90er 46 48, Email:
Fax: +33 (0)1 41 90 67 24

Reed MIDEM BP 572 - 11 rue du colonel Pierre Avia - 75726 Paris Cedex 15 - FRANCE
Tl: 33 (0)1 41 90 44 00 / Fax: 33 (0) 1 41 90 44 09

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