La Scena Musicale

Wednesday, April 2, 2008

Facts to Counter False Claims around Radio2 Changes

Canadian baritone Peter McGillivray, founder of the Facebook group Save Classical Music on the CBC was sent by a CBC insider an internal CBC document "Facts to Counter False Claims around Radio2 Changes" to respond to complaints about the changes to CBC Radio 2 Programming. See below

Facts to Counter False Claims around Radio2 Changes

Claim: - Classical music gutted by cancellation of Studio Sparks and Disc Drive
Fact: - In September Radio2 is introducing a new weekday, five hour classical program that will run from 10am to 3pm
-Classical Music will continue to be the single, most played genre on CBC Radio 2

Claim: - Live performance broadcasts of classical music have been significantly cut back.
Fact: - Last fall Radio 2 introduced a new, weekly four-hour classica performance show called Sunday Afternoon in Concert
- New nightly program The Signal (10pm - 1pm) regularly airs contemporary classical performances from across the country.

Claim: - Two national competitions at the heart of musical development in Canada have been cancelled or cut back
Fact: - CBC's national choral competition is scheduled for April-May 08
- Currently working on an alternative, higher impact approach to showcasing emerging classical performers.
- Expanding opportunities for youth development to include singer/songwriters, folk and roots music

Claim: -R2 doesn't care about listeners.
Fact: - R2 cares about Canadians from all regions, from all cultures, from all socio economic backgrounds

Claim: - Changes will be devastating to classical music fans and musicians in rural and less-dense areas of the country
Fact: - Continuing to spend the same amount on classical music overall and spending more (not less) in the regions of the country: Aired first opera in the Cree language; Tomson Highway's "The Journey (Pimooteewin)", a music drama he collaborated on with composer Melissa Hui.
- CBC's classical commissions expanding to include previously ignored segments of the country and society: Kiran Ahluwalia collaboration with the Manitoba Chamber Orchestra and contemporary composer Glenn Buhr, in two CBC commissioned works, called "Chant of Wind and Thunder" and "Chant of Water and Sky"
- Continuing to bring classical special events to rural Canada: Gould 75th annniversary; Upcoming Beethoven Festival featuring his Nine Symphonies.

Claim: - Degradation of Good Music
Fact: - Let's not confuse quality of music with style of music: CBC is committed to introducing Canadians to quality Canadian Music. it's a key value that drives all decision-making; We're broadening the genres we play in order to better meet our mandate of representing all regions and the broad range of music performed by Canadians.

Claim: - Focus on commercially lucrative music
Fact: - In fact, we're doing the exact opposite: Commercial radio only plays .8% of the Canadian music produced in any given year; We're going to go deeper exposing a lot more recorded Canadian talent that deserves to be heard; As a public broadcaster Radio2 doesn't, has never and has no plans to run advertising on air.

Claim: - CBC's abandoning mandate by moving away from Classical Music.
Fact: - Untrue. CBC's mandate is to reflect the regions, thepeople and the music of this country: By broadening the range of music we play we will do a much better job of meeting our mandate.

Claim: - No classical options left.
Fact: - Radio2 is featuring whole classical programs, jazz and other types of music in newly launched digital environment. Thsi means you now control what you listen to: Classical concerts on demand; Dedicated classical web radio stream

Claim: Competing with private radio for pop music crowd
Fact: - Not true: Private radio plays select few, in focused genre, in regular rotation; Radio 2 morning and drive programs wil play more emerging Candian talent in genres ranging fro blues to jazz to folk to roots and more; in between, five hours per day, we will continue to feature classical music

Claim: - Radio 2 still maintains a huge audience in Canada.
Fact: - Radio 2 does not have a a huge audience in Canada: According to latest BBM, of Canadians who listen to radio, only 3.1% listen to Radio 2; Research (Arts and Culture Study /06) tells us the reason many Canadians don't listen is because CBC doesn't represent them, their taste in music, their cultural roots or the region of the country where they live.
-Goal of redevelopment is to make the network more relevant to more Canadians while maintaining our strong commitment to classical music.

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1 Comments:

  • Sign the petition to save the CBC Radio Orchestra:
    SaveCBCOrchestra.com

    Since the site's April 1st launch, an average of 1000 people per day have signed the petition.

    Sign the petition, leave a comment, pass on the URL to other concerned Canadians.

    Thanks,
    Tom S
    www.SaveCBCOrchestra.com

    By Blogger Tomzilla, At April 6, 2008 5:45 AM  

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