Editorialby Wah Keung Chan
/ December 1, 2012
Flash version here.
This December/January issue of La Scena Musicale marks the magazineís return to its traditional bilingual edition. Unfortunately, after 12 straight issues with separate English and French editions, due to weak seasonal advertising, LSMís board has decided that for the next three issues, LSM will publish only one edition, while our summer festival edition in June will return to separate language editions. This choice was made to reduce expenses in order to assure the non-profit magazineís long-term health.
However, there is also positive news. For the second time in three years, LSM has been approved by the Quebec governmentís Placement Culture program to embark on an Endowment Fund campaign. In 2013, every dollar raised by LSM, up to $80,000, will be matched by two dollars from Placement Culture.
Meanwhile, the highly anticipated 2013 Celebrity Recipe Calendar is now out. Twelve musicians and twelve recipes will be promoting music and the arts. Order it online at www.lascena.ca, by phone at 514-948-2520, or buy it at our participating points of sale (find locations here, at the bottom of the page) and at various partnering concerts (updated at facebook.com/LaScenaMusicaleRecipeCalendar). Priced at $20, the proceeds will be put towards assuring the quality of La Scena, your La Scena.
On behalf of our dedicated team of staff and volunteers, I wish you a happy musical holiday period.