The Value of Art by Caroline Pelletier
/ September 4, 2007
Defining the value of artwork
is tricky. When faced with a particular piece of art each person reacts
differently. We may immediately be drawn to it, absolutely hate it or
feel altogether ambivalent because we simply cannot understand it. Art
is extremely subjective and personal to each viewer and therein lays
the problem when determining its value. Some may argue that monetary
value is only one part of an artwork’s worth. How then, can value
be assigned to art?
“Art follows a value system
like many other things,” explains Jacquie Stoneberger, partner of
the Collins, Lefebvre and Stoneberger Gallery. In this business the
law of supply and demand is a key driving force. Many factors affect
demand including economic climate and the art genre but the overriding
element affecting the monetary value of an art piece is the work’s
creator, the artist.
The value of an artist can
simply be a question of personal taste, but essentially it’s
based on who the art milieu crown’s a star within a certain genre’s
context. For instance, when collecting Impressionist prints, Monet’s
value as an artist supercedes many other artists who have been less
critically acclaimed or celebrated in the course of art history. Once
the value of an artist has been determined, the price range for his
or her works of art will be established accordingly.
During their lifetime, most
artists experience strong as well as weak periods. François Babineau,
assistant director of Simon Blais Gallery says, “If you take Riopelle,
for example, the market agrees that the pieces from the 50’s are more
important than the pieces from the 60’s, 70’s or 80’s. You must
do your homework and find out which period was “good” for the artist.
Some are good all over, some aren’t.” How productive an artist was
(i.e., how many pieces he or she created) also affects value. Limited
supply, especially one-of-a-kinds, as in any business, definitely drive
up the price. “Some artists produce very few works, and if they are
of superior quality, the price will reflect the rarity of the object,”
remarks Stoneberger.
In the case of younger artists
who may have the hype but an incomplete portfolio to back it up, purchasing
their works could be risky. “Who’s to say they won’t burn out
a few years from now?” says Babineau. The gamble could prove rewarding
or it could lead to disappointment.. What then would galleries advise
emerging artists on how to create a portfolio that is attractive to
both galleries and buyers? “It is important to artistically develop
and not stay with the same genre,” Babineau suggests. “Be well-aware
of what is going on in the art world, know and be familiar with the
big galleries.” Indeed, being on the good side of notable galleries
can be very practical, as they tend to be responsible for building the
hype around an artist. Galleries perform the important and dual function
of serving the artistic community and through marketing, promote the
value of an art piece. “Recognition of the artist by his peers and
colleagues in art publications cannot be underestimated,” Stoneberger
points out. Although marketing helps focus attention to an art piece,
buyers must beware of possible “over-hyping” of the artwork and
its affects on value.
Babineau recalls what happened
two years ago, when the economy and the art market were booming. “Some
companies set a new record, pushing the so-called value way over its
worth. Prices were outrageously going higher and higher, as the market
was going very well at the time.” Now that an economic crisis is emerging
in the United States, however, art auctions will likely be adversely
impacted such that certain art pieces will be considered overpriced
making them more difficult to sell. As Stoneberger puts it, “You cannot
‘make a silk purse out of a sow’s ear’ indefinitely. Eventually,
prices seek their (own) level.”
Considering that different
people collect art for different reasons, placing value on a piece of
art is definitely a subjective endeavour. “Some of our clients own
collections of slighter monetary value,” observes Babineau, “but
you walk through the collection and are blown away by its cultural value.”
He adds that any museum would be more than happy to receive any part
of such a collection; museums collect and value art for very different
reasons than private galleries, placing greater importance on cultural
landmark pieces and educational works. A whole spectrum of a renowned
artist’s work represents more value to a museum than his or her most
highly-priced one. Both Babineau and Stoneberger endorse this strategy.
Buying art just for the sake of owning an expensive commodity isn’t
necessarily the wisest of decisions.
“Artwork acquired for the
wrong reasons will always decline in value,” Stoneberger warns, whereas
“art which speaks of its time and culture will always be valued at
least for its historical significance.”
“There’s no sense in
buying a piece that you don’t even like, whether it’s a million
dollar Picasso piece or a $300 work of art from a young local artist,”
advises Babineau. “The best value is found in what speaks to the buyer
the most, one that will continue to speak to you years from now.” n |
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